APPAREL DESIGN & DEVELOPMENT INTERNSHIP- ASMARA GROUP
During my internship with Asmara in Bogor, Indonesia, I gained hands-on experience working within a global apparel supply chain, collaborating closely with design, development, and production teams. This experience deepened my understanding of how thoughtful design decisions translate into real garments—from concept through manufacturing—while reinforcing my interest in sustainable, intentional apparel.
Bogor, Indonesia is a tropical city shaped by daily rainfall, dense greenery, and active street life. Approximately one hour from Jakarta, (the world’s largest metropolitan area), Bogor exists in close proximity to dense traffic, commercial centers, and rapid urban movement.
ABOUT ASMARA
Asmara is an international sourcing platform with 17 offices worldwide, supporting apparel design and product development from concept through delivery. They work with global brands and emerging start-ups—including Tom Tailor, Black Diamond, Abercrombie & Fitch, MEC, and Huckberry—to develop climate-conscious, high-quality products.
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Asmara connects designers, manufacturers, and suppliers across the apparel supply chain. Within this network, they work with innovative sustainable materials, honor traditional craftsmanship through in-house sampling, and use digital tools such as CLO to visualize how garments will drape and perform before production.​
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Asmara's collaborative approach supports thoughtful design, responsible sourcing, and long term partnerships across apparel, activewear, accessories, and beyond.
HANDS ON DESIGN AND MATERIAL EXPLORATION
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During my time at Asmara, I strengthened my apparel design skills within the outdoor apparel space and discovered a particular passion for fabrics, trims, and finishes. I loved spending time in the sample lab, attending fabric and design meetings, and discussing upcoming seasonal trends, all of which gave me a deeper understanding of how design, development, and merchandising intersect. I also gained hands-on experience creating tech packs for various brand clients, and I’m grateful to my coworkers and the quality control development team for helping me organize and improve my workflow. One of my favorite projects was designing beanies for Magellan Outdoors—I really enjoyed how creative I was able to be with them and found that process really quite fun.
